WATCH YSL's Gorgeous Video For Their Cruise 2012 Collection

09 February 2012

After Prada’s nostalgic inspired 50s film and Lanvin’s sultry snake fest, the latest video campaign comes from YSL. And the brand brings a new sense of calm into the mix.

Whilst we’re braving the sub-zero temperatures that the UK has to offer, this video is perfect for daydreaming about holidaying in Cannes (where the film was shot – naturally, where else would you go to shoot a Cruise collection?).

So what of the clothes? This collection is about being effortlessly chic in your ladylike summer dress whilst sipping a cocktail on the veranda and then stepping out to strut down the broadwalk in a fierce red parka – as you do.

And wedges? Yes! Thank you, YSL – the wedge can still have a place on our Spring Summer must have list. The Wedge Pumps in Yellow, White and Blue Printed Cotton & Linen Fabric are exquisite and definitely for dressing up - not down - an outfit.

We’re also loving the lavish chunky necklaces and anchor style earrings – statement jewellery on the beach? Check.

Of course, YSL is showing the Autumn Winter 2012 collection during Paris Fashion Week early next month and if this video is anything to go by, we can expect more classic offerings from the French label. We can't wait! In the meantime, watch the video below and start dreaming...

By Bernadette Cornish


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