WATCH Lanvin's Spring Summer 2012 Campaign Video Starring SNAKES!

07 February 2012

Last week we saw Prada’s nostalgic 50s inspired video campaign, now it’s the turn of Lanvin. And unsurprisingly, the French brand doesn’t disappoint.

Designer Alber Elbaz said of his new collection: ‘The idea was angel and a little bit of hell…because this is, I think, the world we are living in.’ Well if his world is an end-of-the-night debauched dinner party, then we want an invite! But this particular dinner party is not for the faint-hearted. For starters, it comes complete with snakes. Yep, it's an extension of the hell theme and remind us of that Alexander McQueen Spring Summer 2010 campaign, shot by Nick Knight, remember? Are we missing something here? Are snakes now the standard accessory for Summer?

Speaking of accessories, who says men shouldn’t indulge too? We think the bejewelled face masks the male models are sporting are real winners. Photographer Steven Meisel captured the campaign shots and has fused them together to create this amazing stuttering, stop and start motion to the video. Meanwhile, Maxine Ashley provides the soundtrack with her ‘Cookieman’ song; an upbeat, pumping track to lift the mood.

While some of the models are elegantly draped in Grecian-like, tulle dresses, others pose in sharp suits. Contradiction is a common theme here. Do the outfits show both the vulnerability and strength of us women all at once? We say yes!

The idea for the strong shoulders in the suits (creating to-die-for silhouettes) comes from the angel in hell theme. Elbaz explains: ‘If you sketch an angel you will see the shoulders become the extension of the wings,' although he goes on to stress that this is definitely not 80s power dressing as we know it – it is a more modern representation of female strength. Hoorah, put those shoulders pads back down!

The exotic and festive dinner party feels debaucherous, decadent and fearless. Elbaz has once again delivered a collection that is unashamedly sexy and strong and the video campaign matches it beautifully. So what do you make of this sumptuous offering from Lanvin? Do you prefer it to the quirky 50s theme of Prada’s latest campaign? Watch the full video below and tell us your thoughts…


By Bernadette Cornish


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