Prada have stepped up their Spring Summer 2012 campaign with a video that gives a colourful nod to 1950’s American optimism. Shot in a staged gas station reminiscent of a 50s film set, there is nothing un-orchestrated about this one. It's deliberately indulgent and daring and we love it. It’s full of encouragement to be brave and bold with colours and prints that we can’t wait to have an excuse to wear. Think bright headscarves and sunglasses with no chance of looking too Thelma and Louise – thank you Prada!
Filmed by Steven Meisel, the no-holds-barred approach forces your imagination to follow the fantasy - the flamed stilettos matching the flamed paint on the retro cars, and bright boxed bags that are unashamedly fierce.
The cleverly selected soundtrack plays a huge part. The car's radio tunes in songs by the likes of Tom Recchion and Duck and Cover, each introducing a new character – the blonde bombshell and the femme fatale – offering a personal soundtrack to each strut.
And the models headed by Natasha Poly, Ymre Stiekema and Katryn Kruger play their parts well. Providing determined “if looks could kill” stares it feels as if we have no choice but to play along. Maybe the devil really does wear Prada...
Pleated dresses in candy colours soften the overall feel and remind us that it’s spring first then summer. There’s plenty of time to build up to those hot pink bejewelled jackets.
Speaking of which – don’t be tempted to leave your home this season without statement jewellery. We want large, embezzled earrings and heavy necklaces please – even if we are just going to the petrol station.
By Bernadette Cornish