At the launch of David Beckham’s Bodywear line for H&M at the brand’s Regent Street store, Mr B spent over two hours signing boxes of pants for the queuers – but we were lucky enough to go to the intimate press conference that evening. It was there that David dished on all things underwear…
Sporting a cream cardie, low-key jeans and a sweepy hair do, David began by explaining how it all began. “It was after a successful stint with Emporio Armani that I decided to give designing underwear a go,” he said. Then H&M stepped in with the irresistible proposal of taking the range to 1800 stores and 40 different countries. “I was like ‘great!’”
Speaking of designer comparisons, Victoria launched her own line in Harvey Nichols this week. Do Mr and Mrs Beckham compare notes? “Of course, we sit at home and show each other certain sketches but when you’re married, you trust each other’s judgement." And he beamed with pride when talking about his wife's achievements. “She’s had such amazing success and I’m so proud of what she’s achieved. To go from a Spice Girl to be taken seriously in the fashion industry is something special."
Asked if he walks around the house naked, he said things have changed since the birth of Harper Seven. "With the boys, it’s not a problem because they’re kind of naked all the time. But with a little girl, it’s different."
Seriously, could he be any better?