David Beckham Bodywear Launch for H&M: Huge Queues and Silver Statues!

01 February 2012 by

What better reason to escape the office mid-afternoon than one David Beckham? It certainly didn’t take much convincing to leave our desks and race to the H&M store on Regent Street where DB was launching his Bodywear range.

david beckham bodywear h&m queue

Naturallement, there was a huuuge queue when we arrived, but Grazia Daily managed to skip the (very cold) wait and sneak inside...

 David Beckham Bodywear Launch for H&M Regent Street silver statue David Beckham Bodywear Launch for H&M Regent Street drink

We were met by ginormous metallic statues of the man himself, looking like a demi God with a torso packed with rippling muscles. Hmm, did someone say Golden Balls? The black carpet was covered in the David Beckham Bodywear logo (tres chic) and David Beckham juice was served on silver trays. No, seriously.

David Beckham Bodywear Launch for H&M Regent Street 

Roped into a ‘press pen’ and armed with as many recording devices as possible, we breathlessly waited for Mr Beckham’s arrival. Then, as effortless as ever, he swept through the crowd and posed up a storm for the paps. The fans who’d been waiting outside were now queuing inside the store to see their idol face-to-face – and Mr B dutifully obliged, smiling sweetly and chatting to each. What a gent he is.


Okay, so let’s talk about the range, seeing as that’s what it's all about (we think). There's no promises the boxers and briefs will make you look like David Beckham, but they’re certainly comfortable and stylish in a Calvin Klein-esque way. Ladies purchasing the simple white vests + long johns were adamant that they’d make brilliant sleepwear too. Well, there’s no arguing with that.

At the press conference that evening, David dished on sharing design ideas with Victoria, what his kids make of that hunky commercial, and why he doesn’t walk around the house naked… Stay tuned to this very site for the full interview.


All posts must obey the house rules, if you object to any comments please let us know and we'll take the appropriate action.