Patsy and Edina From 'Absolutely Fabulous' Star in Alexis Bittar's Jewellery Campaign!

31 January 2012

You are a very successful jewellery designer, Madonna, Rihanna and Michelle Obama are fans of your work and wear it regularly. You are looking for a new face to front your campaign, so do you look to the celebrity fans who wear it and pick one of their pretty faces? Of course not! Why you turn to British TV of course, and pick two ‘fashionable’ fictional characters, drip them in jewels and give them some absolutely fabulous bags to wave around. Yes, Patsy and Edina are the new stars of the Alexis Bittar adverts! Joanna Lumley and Jennifer Saunders are naturally dressed up to the nines as the hit characters, and clearly loving New York. I *heart* NY tee? Uh huh darling! Statue of Liberty crown? Of course, sweetie!

But this unusual casting shouldn’t really come as a surprise, as CFDA Accessory Designer of the Year, Alexis is known for his quirky choice of house models. Last year he had both Joan Collins and Lauren Hutton fronting his campaigns (check them out in the gallery above). And just like Pats and Eds, he channelled their best known characters – Joan was all uber-glam, and as fabulous as Alexa Carrington ever was (with even better bling!) – while lovely Lauren played it as sleek as only she can in white tailoring. Loads of Joan’s billboard posters were stolen and probably ended up plastered on a student’s bedroom wall, but it is more likely to be mad fashion fans who get the irony of this collaboration!


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