Markus Lupfer’s characterful knits have earned him such varied and fabulous fashion fans from Mary Charteris to Rihanna, Olivia Palermo to Beyoncé and even P Middy. The fash pack adores the German-born designer too, and he certainly knows how to take the catwalk crowd off their strict runway schedule with an exciting presentation. His spring/summer'12 offering (which is dropping in stores right now) was basically a (very fun) fashion zoo installed at the St Martins Lane Hotel. Much to our delight, the models got in touch with their animal instincts (with the help of some rather hilarious animal nose prosthetics – baboon was the best) to bound around in Lupfer's jungle jumpers. You can see the full video (directed by the ever-cool Tabitha Denholm) above. But of course, we had some equally serious questions lined up for the designer…
Grazia Daily: So Markus, if you were reborn as an animal, what would you be?
Markus Lupfer: I would be a turtle... living in the tropics, taking it easy and being well protected.
GD: And if you weren't a fashion designer, what would you do to make a living?
ML: I would either be an Architect or an Astronomer.... I cannot keep my eyes off the TV when Stargazing is on!
GD: We asked you at your presentation, what was the one animal you'd still like to (but haven't) sequinned onto your knits and you mentioned dolphins! Is it happening? Or are there any others on your to-zoo list?
ML: Still loving the dolphins, but also penguins now, which we’ve actually developed for AW 12/13!
GD: Ooh, can’t wait to see those. Let’s hope it’s a ‘Happy Feet’-inspired presentation for next season then. But seriously, was it hard to talk to the models on the day of your presentation? What with their snouts glued on and all...
ML: The girls were all fantastic and they completely immersed themselves into their characters. The presentation was a lot of fun and the day was full of laughter. Just like a fashion zoo!
GD: Who is your favourite A-list Markus Lupfer-wearer and why?
ML: I couldn't pick one! We love all our celebrity and non-celebrity wearers, however it's always a lovely surprise and to see celebs like Rihanna and Beyoncé wearing the label. And I how could I not mention Olivia Palermo? She has been so loyal and always looks so fabulous in Markus Lupfer.
GD: You’ve already got a great cult following, but is there anyone in particular that you're still keen to see in your line?
ML: My motto always is "sparkles for everyone" - so the more the merrier!
GD: And as we're just around the corner from LFW, can you give us any hints about what you are working on at the moment?
ML: I am working on the main Autumn/Winter 2012/13 collection and inspired by textures and dark colours like dark green, dark red, dark purple... I am also obsessing over cartoons and pop-art etchings.