25 January 2012

Victoria's Secret Launches Designer Collection!

Miranda Kerr Victoria's Secret bra catwalk

Miranda Kerr on the Victoria's Secret catwalk in 2011

It’s the only fashion show of the year that we anticipate as much as we dread. When diamond encrusted knickers, Chantilly lace bras and fantastic gold-plated wings are paraded down the runway by flawless, long-limbed glamazons (aka Angels). Yep, it’s the Victoria’s Secret fashion show, and as damaging as it is to our self-esteems, we relish the annual show as much for a glimpse of the latest collection as we do for the no-expense spared production in which it’s showcased.

And now we can re-create our very own Victoria’s Secret show within the comfort of our homes with the news the brand has launched its first high-end lingerie collection. Hurrah! Titled the Victoria’s Secret Designer Collection, it will be available online and ships internationally. Though it isn’t quite along the lines of the $2.5 million Fantasy Treasure Bra that shimmered down the runway by Miranda Kerr at this year’s show, the more affordable line (bras are up for grabs from $98) features playful baby doll dresses in pretty pastels, barely-there citrus lace bras, sheer embroidered string bikinis, as well as garter belts, kimonos and corsets. Interested? Then you better act sharpish because the range has already almost sold out since its launch on Tuesday.

The collection is designed in house and replaces the concept of featuring upscale designer brands such as Chantelle Thomas in their stores. 'We took it in-house because we have a design team that has such a passion for lingerie, and they differentiate Victoria’s Secret from any other brand,' president and chief marketing officer Ed Razek told WWD.

Making the collection even more special is the fact some pieces were debuted at last year’s Victoria’s Secret Show – so now you can own a thong worn by Miranda Kerr herself. If that's your kind of thing...

To see the full collection, hop on over to Fashionista.com

by Georgia Donovan


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