24 January 2012 by

Daisy Lowe Is The New Face of Lara Bohinc!

Good gracious, would you look at the pictures for Lara Bohinc’s Spring/Summer 2012 campaign? The ads star the sizzlingly-hot Daisy Lowe and were shot by super-cool beauty photographer Jon Compson. Our verdict? HOT! The luxuriously hedonistic images show our long-time girl crush in various stages of recline, relaxing after attending a seriously posh party.

Miss Lowe is scantily clad in the sultry shots, with a veritable hair 'do that is delightfully curly and '70s-esque. The turbans and headscarves against the opulent backdrop of London’s Sketch (we have a thing for tassel lampshades - who doesn’t?) give the whole campaign a flapper meets Hollywood siren feel. Very jazzy, very Spring / Summer 2012 and very nice indeed.

Of course, Lara Bohinc is the go-to brand for statement elegant accessories and this latest collection shows a selection of silver, gold and white chunky-but-simple jewellery (including her infamous gold knot cuff). Plus, there's patterned silk scarves and ladylike leather bags thrown in for good measure. And even the lovely red bag in that turban shot has tassels – how marvellous!

Bohinc, the company’s creative director, tells us about her inspiration for the campaign... 'I was inspired by old Biba campaigns featuring cushions and fabrics scattered everywhere and girls plunged deep into their sofas, look other wordly.' It is no surprise then that brand Bohinc chose Daisy, who's the former face of Biba. Well, what a perfect match. Matt Smith must be kicking himself...


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