20 January 2012

TOD'S Teaser Trailer for Jefferson Hack Inspired Collection: VIDEO

TOD'S Reveal the Teaser Trailer for Jefferson Hack Collection: VIDEO

‘Destruction breeds creation,’ reveals the breathy voiceover. ‘Something falls apart to make room for a new beginning.’ Or makes room for new shoes at any rate! TOD’S have just revealed the teaser clip for a new film which showcases a new collection inspired by Jefferson Hack. Yes, the founder of Dazed and Confused magazine has turned his hand to design. We heard rumours that he was creating a footwear collection several seasons ago, but a collaboration with TOD’S makes far more sense. The idea is to make the perfect shoe for both men and women, and judging by the footage and imagery, Jefferson and TOD’S are the perfect match. Based on a classic desert boot, but far more elegant, the lace-up suede or leather shoes are available in a small range of colours, and will be officially unveiled during Couture Week on January 23rd, with a special launch party.

And on a side note, in one of the pretty pictures of the pretty girl in the pretty shoes, her suede shirt is washable! That is washable suede, people. Washable suede!! God we love TOD’S!


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