House Of Holland Spring/Summer 2012
On this fine Thursday morning, we send a hearty bravo to three of our favourite womenswear designers: Henry Holland, Louise Gray and Mary Katrantzou. Why? Because the British Fashion Council have announced they will receive Fashion Forward sponsorship. PLUS, James Long will also receive support through this scheme and is the first menswear designer ever to do so. Congrats!
For the uninitiated amongst you, Fashion Forward was established 6 years ago to provide funding to talented emerging British designer businesses to show and develop their businesses in London. The initiative is an excellent way to promote emerging design talent, not least because the award provides the winner with a cash prize to assist in showing their collection. You only need to look at previous Fashion Forward winners for proof, from Christopher Kane and Erdem to Giles Deacon and Jonathan Saunders.
Caroline Rush, CEO of the BFC, commented, '2012 is set to be a momentous year not only for fashion industry but the UK and I am looking forward to seeing Henry, Louise, James and Mary taking strides forward in their business development.' And what do the winners make of the accolade?
'I’m delighted to be receiving Fashion Forward sponsorship,' Henry Holland said. 'It is a huge accolade for the brand and I am excited about what the future holds.' Meanwhile, Louise Gray was understandably thrilled. 'This backing will allow me to develop my brand even further. I have so many exciting projects coming up this year and this is a great way to start things off!' 'It's really important to have that support and it's testament to the strength of London Fashion Week,' said the lovely Mary Katrantzou. As for James Long, he's 'very excited' to 'take the brand to the next level and be part of the on going support from the British Fashion Council.'
Three cheers to that!