Seems like Gwyneth’s taken a break from buying presents for Baby Blue Ivy or furiously tapping out Goop newsletters to resume her position as the face of Coach. Here’s a first look at the Oscar-winning actresses breezy shoot for the heritage handbag’s Spring 2012 collection.
It’s the second time Gwyneth, known for her discerning fashion tastes, has represented Coach in campaigns. Like the last shots, these were taken by the legendary Peter Lindbergh in New York. Gwyneth is shown posing with the Willis and Madison Lindsey bags – two of her personal favourites, it’s said.
Coach was founded in 1941 in a New York loft and has steadily become the go-to accessory brand for New Yorkers. So it perhaps wasn’t a huge surprise when the brand tapped up Gwyneth last year to represent them for their 70th birthday celebrations. She was born in the Big Apple and has just released a Goop travel guide to the city, showing her most loved shopping, eating and drinking haunts, which has already become a besteller on iTunes.
Coach’s senior vice president Jason Weisenfeld has said of the actress, ‘Gywneth embodies American style and spirit around the globe.’ And it seems his opinion hasn’t changed today. ‘Our Spring 2012 collection is all about the enduring spirit and style of New York City so who better to represent that than Gwyneth. As a brilliantly talented actress, innovative businesswoman, global style icon and dedicated mother, she really has it all.’ You can say that again…