Alexa Chung for Vero Moda: The Pre-Spring Collection Has Arrived!

10 January 2012 by

Alexa Chung Vero Moda Pre Spring 2012

We don't know how we've survived a whole TEN days of 2012 without an Alexa Chung update, so praise be for this tasty morsel that'll keep us going until the next Chung sighting. It comes courtesy of Vero Moda who've released the first images of their pre-spring collection and the brand’s second campaign shot with the Brit icon.

The shoot took place in Williamsburg, New York, providing that hipster vibe we so love about AC. Plus, the Style Hunter stylee and that soft, summery lighting with lush greenery certainly make a refreshing change to the much moodier Autumn / Winter campaign [see below]. Katja Hundrup, International PR of Vero Moda, says, 'we found a beautiful match between the raw surroundings and the refined feminine style inspired by Alexa herself.' Hear, hear!

So what can we expect from VM this season? Well, it's all about the details, from cutsey hearts and pleats to cut-out lace. Here are our top picks...

Alexa Chung Vero Moda pre Fall

1. Alexa Lace Short Dress - a pleated cream coloured dress with cut-out lace top.

2. Coure Trend Skirt - a knee-length skirt in an off-white double layered crepe. Yes please.

3. Calanta Short Dress - a drop collared black dress with tiny white hearts. Totes Alexa, no?

Take a look at the video below and we defy you not to get that spring feeling...

7th November 2011: Alexa Chung for Vero Moda - the campaign images are here!


Alexa Chung for Vero Moda

Look, we love Alexa Chung around these parts but we admit to being somewhat skeptical upon hearing she’s the new face for Vero Moda. We’d recently seen the Brit beauty not only model but DESIGN for hip US label Madewell so Vero Moda, a not-so-hip Danish brand, seemed an odd choice. At the time, we promised to reserve our judgment for when the campaign arrives – and guess what? It just has.

Alexa Chung for Vero Moda

Here’s our beloved Alexa showcasing Vero Moda’s Autumn / Winter collection, inspired – according to the press release – by ‘glamorous vintage classics from the seventies’ (yep, that era again). It certainly has that je ne sais Chungness to it – see the Peter Pan-collared cream blouse, the dotted skirt worn with knee-high socks + flats, and the ballerina-esque strapless dress made of layers of tulle. It works, right? Plus, the shoot, in a classic New York apartment, aims to capture the look of Woody Allen’s evergreen Annie Hall – one that’s not unlike the kooky, mannish aesthetic Chung is known for.

Alexa Chung for Vero Moda

Katja Hundrup, International PR for Vero Moda, has nothing but praise for the brand’s new face. ‘Alexa Chung is an inspiring woman to work with,’ she says. ‘She knows her fashion references and is able to combine high-end designer items with high street and vintage in a unique way, putting personality into whatever she wears.’

She’s not wrong. When you’re Alexa Chung, you can make anything cool. Take a look at the new collection at


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