09 January 2012 by

Spring Summer 2012 Campaigns: Mirte Maas For Tom Ford PLUS Joan Smalls & Saskia de Brauw For Chanel

If, like us, your New Year's resolution is to hit the gym, we may just have the little nudge you need. It comes in the form of Chanel's Spring / Summer 2012 campaign and, of course, Karl Lagerfeld has set the bar high for us mere mortals.

chanel spring summer 2012 campaign.jpg

Joan Smalls and Saskia de Brauw look impossibly graceful working a variety of gymnast-tastic poses while perched on exercise equipment. But forget your standard baggy tee + leggings gym gear, these ladylike ladies flex their muse-worthy muscles in delicate frocks and frothy evening dresses, with not one drop of sweat in sight. This is Chanel, daaahling.

chanel spring summer 2012 campaign.jpg

The series of striking black-and-white photos were styled by Carine Roitfeld and shot by Uncle Karl himself over the water at Hôtel du Cap-Eden-Roc in Antibes, France (where the Resort 2012 show took place, dontcha know). The gorgeous backdrop is perfect for capturing the sea-y theme we saw at the Paris Fashion Week show last September, but we're surprised by the lack of Chanel's go-to model Freja Beha Erichsen. In fact, this is the first time in FIVE years that F-B-E hasn’t been included in the French fashion house’s Spring/Summer campaign. Yikes, perhaps her acrobatics weren't up to scratch.

tom ford spring summer 2012 ad campaign.jpg

Meanwhile, Tom Ford has delivered an entirely different mood for his Spring / Summer offering. Unlike the calm and composed Chanelettes, the designer's new muse is an animated and upbeat Mirte Maas. The Dutch model is seen giggling with glee as the ever-so-suave Mathias Bergh playfully nibbles on her ear-slash-ankle - as you do.

tom ford spring summer 2012 ad campaign.jpg

Granted, we wouldn't expect anything less than a dollop of mischief from Mr Ford, especially when he takes the camera into his own hands. The designer photographed the romping twosome inside a private residence in Palm Springs, California and Ms Maas looks good enough to eat wearing deliciously luxe pieces from the latest collection, including a scarlet red blouse with matching second-skin skirt and a sumptuous satin suit in cobalt-violet.

Hmm, anyone else got a sudden urge for a Quality Street? There goes the New Year's resolution.


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Sarah Jean (Mon Jan 09 22:49:22 GMT 2012): Absolutely loving the Chanel campaign, such elegant photographs!