If, like us, your New Year's resolution is to hit the gym, we may just have the little nudge you need. It comes in the form of Chanel's Spring / Summer 2012 campaign and, of course, Karl Lagerfeld has set the bar high for us mere mortals.

Joan Smalls and Saskia de Brauw look impossibly graceful working a variety of gymnast-tastic poses while perched on exercise equipment. But forget your standard baggy tee + leggings gym gear, these ladylike ladies flex their muse-worthy muscles in delicate frocks and frothy evening dresses, with not one drop of sweat in sight. This is Chanel, daaahling.

The series of striking black-and-white photos were styled by Carine Roitfeld and shot by Uncle Karl himself over the water at Hôtel du Cap-Eden-Roc in Antibes, France (where the Resort 2012 show took place, dontcha know). The gorgeous backdrop is perfect for capturing the sea-y theme we saw at the Paris Fashion Week show last September, but we're surprised by the lack of Chanel's go-to model Freja Beha Erichsen. In fact, this is the first time in FIVE years that F-B-E hasn’t been included in the French fashion house’s Spring/Summer campaign. Yikes, perhaps her acrobatics weren't up to scratch.

Meanwhile, Tom Ford has delivered an entirely different mood for his Spring / Summer offering. Unlike the calm and composed Chanelettes, the designer's new muse is an animated and upbeat Mirte Maas. The Dutch model is seen giggling with glee as the ever-so-suave Mathias Bergh playfully nibbles on her ear-slash-ankle - as you do.

Granted, we wouldn't expect anything less than a dollop of mischief from Mr Ford, especially when he takes the camera into his own hands. The designer photographed the romping twosome inside a private residence in Palm Springs, California and Ms Maas looks good enough to eat wearing deliciously luxe pieces from the latest collection, including a scarlet red blouse with matching second-skin skirt and a sumptuous satin suit in cobalt-violet.
Hmm, anyone else got a sudden urge for a Quality Street? There goes the New Year's resolution.



Sarah Jean (Mon Jan 09 22:49:22 GMT 2012): Absolutely loving the Chanel campaign, such elegant photographs!













