We know, and so do you, that Kate Middleton can turn a clothing label’s fortunes to gold by looking at a single garment – and she may just be about to turn Midas for high-end wellington boot label Le Chameau, in much the same way that Kate Moss single-handedly made Hunter wellies cool again in the summer of 2005 at Glastonbury.
Kate, along with Prince Harry, opted to wear the super-luxe wellies – Kate accessorizing hers with jeans, a Temperley knit and a snuggly L.K Bennet sheepskin coat - when they supported Prince William at a charity football match at Christmas.
Le Chameau was founded in 1927 and is a very proper Wellington boot company, (their e-commerce store even features dogs and men in gilets reclining against a mossy wall - look). Their boots are priced at an eye-watering £300 for the leather lined numbers, though the cotton lined ones come in at £75 – around the same price as classic Hunters.
The main difference, of course, is that Hunter boots are available in a plethora of styles and designs; from the leopard print ‘Regent Montpellier’ to the high gloss wedge heeled ‘Fitzrovia’. Le Chameau, on the other hand, has stuck (so far) resolutely to their guns with a single classic shape in various shades of green, perfect for Kate's Royal trotters . So do you think Le Chameau will be spotted on the most fashionable feet at this summer’s festivals? Well, only time will tell…