David Beckham: almost naked for his H&M bodywear line

03 January 2012 by

Oh David, why you look so confused?  The lovely David Beckham has a special post-Christmas present for you on the most miserable day of the year – he’s gone and undressed to promote his bodywear line for H&M. Hurrah!

The collaboration between David Beckham and H&M was announced last July with David saying ‘Over the past year, I've been developing my Bodywear range with my team and I'm extremely positive about what we have designed and produced… In H&M we have found the perfect partner to collaborate with going forward, I'm excited and looking forward to showcasing the range to H&M customers from February’. Whoop!

Of course, Beckham last undressed for Armani back in 2009 along with the lovely Mrs Beckham. That ad campaign caused all sorts of tea-dropping, car-crashing, marriage-splitting accidents across the land and whilst David looks undeniably, erm, pert in this new image we can’t help but notice that he was looking much more toned a couple of years ago. Or is that just us? Perhaps it's just his posture? Discuss.

All of this, of course, fails to answer our first question of why he looks so confused. Why, David? Why?


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Katrina Doran (Tue Jan 03 18:57:31 GMT 2012): He's looking confused because he seems to have lost his biceps! The Armani ad is just photoshop'd within an inch of it's life - looks like an ice sculpture it's so slippery!
Alicia Salgado (Tue Jan 03 19:00:46 GMT 2012): I think armani appeals to different customers and the marketing reflects that. I like the HM campaign better as it certainly don't look digitally altered =) he is hot and has the midas touch all the same.
Anita Gibbons (Tue Jan 03 20:16:50 GMT 2012): Much better two years ago! Body double perhaps.
Lucy Ann Beavers (Fri Jan 06 20:10:19 GMT 2012): wow!
Christine Kelly (Fri Feb 10 02:46:13 GMT 2012): I like the way he looks now - realistic. HOT- but realistic.
Paul Bucknell (Mon Jul 02 08:24:34 BST 2012): keep workingout david you look fab.