After this week’s announcement that Balenciaga would be using four relatively unknown model faces for their Spring / Summer 2012 ad campaigns, we’ve been on tenterhooks waiting to see the results. And here’s the first sneak peek.
This fashion house always likes to do something different, surprising and challenging, but this campaign is (so far) free of the digital trickery and dream-like set-ups of previous campaigns, and more along the lines of a candid backstage shot. Surely that’s a surprise in itself?
The newbie girl in question is Netherlands-born Laura Kampman and not only are we fond of her slightly wet-look mussed-up ‘do but that printed blouse would be a nice transitional wardrobe addition right now, too. The lovely Laura was recently voted by Models.com as one of the top ten newcomers and this is her first major campaign after walking for Balenciaga in the Autumn / Winter 2011 and Spring / Summer 2012 catwalk shows.
But we're most excited to see images of Rosie Tapner, who is set to star in the campaigns alongside Miss Kampman. Why? Because she's British and she's just 15-years-old. God, we feel old.
Keep checking back for more campaign images from Balenciaga coming soon!