Acne hits Paris

15 December 2011

Acne Fetes Second Paris Boutique  Andy Gillet with Jonny Johansson.

Andy Gillet with Jonny Johansson

We can barely get through a day without someone in the office declaring their love for Acne, but today we have the perfect excuse to talk about them, the morning after they opened their second store in Paris. Grazia was lucky enough to join the Swedes, a mere two years after embarking on the search for the perfect address (yes Paris admin is as bad as it is in the UK), as they celebrated. And it was worth the wait. Based in the very cool Marais district, around the corner from everyone’s favourite concept store, Merci, housed in an old garage, the Acne store is very discreet from the street, but unmistakeably Acne as soon as you step through the door. While it certainly no longer resembles a garage, it is still a very industrial space. Aluminium walls, perspex partitions and that Acne yellow are tempered by a plush cream carpet, and of course wall-to-wall must-haves in the form of the Acne Resort collection. Jonny Johansson wanted the space to feel Swedish, which is apparent in the clean lines and bold use of colour. ‘Let’s just say it’s not French,’ he said. ‘I absolutely love Paris, but I had to do something Swedish. Especially the colour, it’s very non-Parisian. When I passed this garage I was really excited about this sexy sweat shop, but I couldn’t help myself ­ I had to make it Swedish.’

Acne Fetes Second Paris Boutique  Victoria Olloqui.Acne Fetes Second Paris Boutique  Roxane Mesquida.

Victoria Olloqui and Roxane Mesquida

As ever the crowd that assembled was typically Acne – cool, hot and oh so stylish. Actresses, musicians, artists and a who’s who of the French ‘It’ crowd (read, I have no idea who they were, but the gathered paps were loving them and I kinda wanted to be them). There are plans to add more stores soon, so you’ve got a bit of time to get on the guest list, as no one does a party quite like Acne!


by Kay Barron


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