If there’s one thing the Grazia fashion team noticed over and over (and then maybe a bit more) at the S/S’12 presentations, it was the rucksack. Now, we know this isn’t ground-breaking open-mouthed news – this bag trend has been quietly bubbling away for the past couple of seasons - but, even the most unlikely of super-chic accessory designers have given into the mounting popularity of the geeky, gawky but downright useful rucksack... Well, see one enough times on enough cool people and it can start to change the way you feel about the hiker’s must-have. Case in point? They’re an off-duty model fave and one of the online street style worlds’ most flaunted. AND they relate to the current ‘90s mood as well as next season’s soon-to-be-mega sporty look. That’s a tick, tick and tick on the ‘It’ bag potential chart, then.
Designers like Pierre Hardy have created the most covetable versions on offer for spring, and despite the hefty price tag of Olsen sister’s The Row’s luxurious take (up to a whopping $39,000 for the alligator version) they’ve sold like hotcakes and been a source of constant fashion chatter throughout A/W’11. Backpack mania has gone global, but strangely enough though, there’s one style that Style Hunter has noticed more than any other on the street – and it’s a really basic nylon one from a Swedish outdoor equipment company called Fjallraven. Randoms! But you’ll want to see more than that – so here are some of our most rated backpackers on planet fashion…
by Hannah Almassi
Photographs by Phill Taylor, Vicki Adamson/ASP, Amar Daved, Altamira and style bloggers Aphrodite, Hallie Daily, Kelly Lauren and Strawberry Moth