Contrary to popular belief, Style Icon of the Year, Alexa Chung doesn't just wear nice clothes; she has to work from time to time too. And for her latest project, get ready for ’24 Hour Catwalk’. EEEP.
So far, we’ve heard it’s a reality TV series following four designers over the course of 24 hours as they compete to create the best outfits. The judges are Cynthia Rowley, Derek Blasberg, and publicist James LaForce with our very own Alexa as the hostess with the mostess. Yes, it all sounds very ‘Project Runway’, doesn’t it? But a sneak preview of the show proves that this one has a touch more quirk – and it’s all thanks to our Chung. Let us explain avec screen-grabs…
It goes without saying that this kind of format requires classic digs from the judging panel including, ‘Oh bow, he didn’t!’ and ‘this is 24 Hour CATWALK, not 24 Hour SIDEWALK’ *cue high-pitched cackling* OUCH.
As for the terrifyingly eager contestants, they’re swathed in sparkles and capes, have sky-high quiffs, and tape measures draped round their necks, natch. Plus, there’s guaranteed tears, catfights and fighting talk from ‘I’m just ready to win’ to ‘I’m going to slap your face’ etc.
OMG! There are TRUNKS filled with SNAKES! …err, what?
Will the most entertaining part of this show be Alexa’s carousel of signature hipster outfits, we've asked? The answer is HELL YES if this feathery number teamed with oh-so-cute Heidi plaits and silver boots is anything to go by. Not to mention her fave Carven button-up black dress with white collar that we see for the (very air-brushed) intro.
And that’s the same Christopher Kane number she wore to the NME Awards earlier this year, right? And is that a leather + floral mini-dress from Kane’s Autumn / Winter 2010 collection? Yup, looks like the presenter will be championing Brit-fash from across the pond. Praise be.
But the most brilliant thing about the whole shebang is Alexa’s tongue-in-cheek sense of humour. Asking with a wry smile, ‘is that a snake in your trunk or are you just happy to see me?’ is just one taster of what’s to come. HO HO! So basically, she manages to make all the cringe-tastic, typically-American dramarama somehow bearable and for that, we salute her.
But will we be able to bear it for an entire series? That remains to be seen… Check out the full trailer on People.com and let us know your verdict below.