New Plans To Advance the Start Of Show Season Would Save London Fashion Week!

01 December 2011 by

Mary Katrantzou Spring Summer 2012

A new offer from the head of the Italian fashion body, the Camera Nazionale della Moda Italiana would mean that London Fashion Week will have its full five days in September 2012 after all! Phew! Previously it was feared that the British fashion capital would have its allocation of show days squeezed into oblivion by a late start in New York due to the American public holiday, Labor Day.

The offer, although it has yet to be accepted and confirmed by all parties – which means the BFC in London, the CFDA in New York (Diane Von Furstenberg is the boss, don’t you know) and the Fédération Française de la Mode in France – but it seems like the best solution so far. It was a plan hatched by Diane von F, and now the Italians seem like they will go along with it, after a bit of rather unseemly wrangling and the odd threat of a boycott - in the last two months.

Otherwise, in the words of a concerned Paula Reed back in October when the clash came to light, ‘what was a four week schedule has shrunk to three. Clearly no one had a five year planner in that meeting back in 2008 [when the dates were supposedly agreed].’ Well quite.

Now, the idea from the Italians is that show season would kick off on September 6th and run till 13th in New York, followed by London from September 14th to 18th. From 2013 onwards, the show seasons would always kick off on the second Thursday of February and September.

The conditions that the Milan organisation have placed on the offer are thus;

2.a New York’s last day should be on September 18th in 2013 and on September 17th in 2014 in order to allow London an additional day for the presentation of the menswear collections.

2.b. Paris will accept this structure and follow Milan as always, starting on Wednesday 2nd of October in 2013 and on Wednesday 1st in 2014

We hope it can all be settled and sorted out – and soon! AND - how exciting that London might even grow to SIX full days in 2013 - making the menswear day much more internationally attented as usually all the big guns have flown out for the start of Milan on that menswear Wednesday. Brills!


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