And with Bip Ling AND Liberty London Girl as well. YUM. This morning, Grazia Daily rose especially early and donned our preppiest outfit to meet fashion legend Tommy Hilfiger for breakfast at his brand new London store. Mr. H looked immaculate in a navy wool suit and tartan tie; in spite of the fact that yesterday’s strike action had meant his private jet (of course) had only been able to land in London this morning. But then, we’d be looking pretty pleased too if we had our name on the front of an amazing red brick property just up from Harrods on the Brompton Road.
The new Tommy Hilfiger store includes the mainline Tommy Hilfiger collection as well as the Hilfiger runway collection (‘it’s not in every store, it’s only in our flagship stores - and is exactly from the runway’, says Mr. H). It is also manned by some of the hottest staff you will ever see. Seriously - these guys are indistinguishable from the mannequins modeling the clothes (see below).
Hilfiger is understandably delighted with his new shop, reminiscing that ‘I opened my first store when I was 18 and it was about the same size as one of the fitting rooms here’. That first store, he sold ‘bell bottom jeans and incense, and candles and all the kind of paraphernalia for fashion and music lovers at the time’. Obviously the Hilfiger aesthetic has moved on, and today the company has over 1000 stores worldwide, with this London flagship being the newest.
The store’s arrival is impossible to ignore with the brills Hilfiger Family ad campaign adorning the walls of Knightsbridge tube station. Mr. Hilfiger is enthusiastic as you like about the latest Hilfiger ad campaign – ‘I really love the Hilfiger family campaign at the moment because it mirrors my own family; very large – dysfunctional! (In that we’re not the norm) and everybody is different – we have aunts, brothers, wives all from different backgrounds’.
Of course, the shop opens just in time for Christmas shopping season, but what are Mr. H’s own plans for Christmas? Well – they are a million miles away from the ad campaign-esque picture we had of him surrounded by beautiful people in various plaid items of clothing.
‘We have become very charity minded for Christmas. And so on Christmas day we deliver meals to AIDS patients from a group called In God We Deliver - it’s in New York [and] mainly we deliver meals to AIDS patients who are sequestered to their homes.’
On a company level, the Hilfiger Christmas is about charity, too. At this time of year, the company goes through their inventory ‘figuring out what we can give away in outerwear and sweaters – in warm weather type clothing – to people in need. So from about Dec 15th onward, our entire company reaches out to people in need. We have dinners and breakfasts and events for homeless people – we become very charity minded in recent years. And we’re very proud of that.’ And rightly so!
Just to bring the assembled group down to earth after that information, I turned round suddenly and knocked over several pairs of boots, domino style, with my bag. ‘Don’t worry’ said Mr. H. ‘it’s good luck!’ From him, I totally believe it.