The name to know is… Vilshenko

30 November 2011


Vilshenko Autumn / Winter 2011

There’s no end to the good fashion things coming out of Russia right now. Some of our most obsessed-over street-snapped ladies are Russian – Ulyana Sergeenko, Vika Gazinskaya, Ekaterina Mukhina, Miroslava Duma and Anya Ziourova, for starters. Carine Roitfeld (who is of Russian decent, dontcha know) celebrated her book launch bash in Paris by creating a party inspired by Moscow club, Rasputin.


Vilshenko Spring / Summer 2012

Russian and Ukrainian fashion weeks had a higher profile than ever this past season (with Style Hunter snapping some lovelies in Kiev!) and even Naomi Campbell has been drafted in as editor-at-large of the Russian edition of Interview mag. But most of all, we’re excited about a brand new Russian label that’s causing a storm in London – and the lovely Miss Florence Welch has brought it to our attention.

Vilshenko florence welch

Florence in a Vilshenko dress

She’s been channelling her inner babushka in an array of gorgeous pieces from a newbie brand called Vilshenko. Designed by Russian-born but London-trained Olga Vilshenko, it has an undeniable old-fashioned sentiment of Russian dolls – with paisley prints and full midi skirts galore – but the luxurious fabrics and sleeker cuts make her approach a thoroughly modern one. “Florence is very stylish and bohemian, and really represents the Vilshenko brand. She is beautiful and talented; she’s so complete as an artist and has her own truly unique style.” Here here.

florence welch in Vilshenko dress

Florence in more Vilshenko

And, we’d like to point us that the Russian doll look is having a bit of a street-style moment right now – Cossack hats, full sleeved blouses and floor sweeping peasant dresses make up this new boho.  Olga describes the Vilshenko girl as, “Modern, sophisticated, intelligent and with a sense of individual style.” We think that sounds rather like a Grazia lady, so we’ll take S/S’12’s Bilybin paisley pants with the Cherry peasant blouse and Patchwork dress, please!

Available now at and S/S’12 will be online at which is coming soon!

by Hannah Almassi


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