H&M's Girl with a Dragon Tattoo Range hits London shops on December 14th!

30 November 2011 by

Trish Summerville costume designerGirl With a Dragon Tattoo leather jacket

the costume designer, Trish Summerville, and a bugundy leather jacket from the collection

What with the second installment of Versace for H&M and the announcement yesterday that Marni will also be collaborating with the Swedish retail giant, it looks like we’ll be spending more time IN H&M than out of it next year. But wait – there’s another collection to think about before any of that - the Girl with a Dragon Tattoo H&M collaborative collection designed by Trish Summerville, the costume designer behind the rebellious Gothy hacker chick outfits in the film.  (We’re saving a space in our wardrobes for a washed leather jacket at the very least, if not a pair of leggings too)

Apparently, to promote the film tie-in fashion collection in the USA, H&M have planned a pop-up cyber café in the NY Meatpacking district. Wow. We are really on board with this collection – we’re certainly not averse to some scruffy black Goth chic ourselves, but it is a good example of the extent to which TV or film is linked to merchandising and fashion these days. We remember a year ago when Alice In Wonderland by Tim Burton seemed to have a zillion spin-off ranges, then the best part of six months where every single press release Grazia Daily received made reference to Mad Men and wasp waists in one way or another. The thing about Lisbeth Salander, in the books and the film is that she is a lone hacker, who works outside the law and is violent and disturbed. Thinking about it, that’s the perfect character to sell clothes to these days’ disillusioned youth, though.  

Girl with a Dragon Tattoo for H&M range

Oh yes. And one more detail about the film that we love. It’s not new but it’s well worth repeating – that the Hollywood actress Rooney Mara got her nipples pierced for the role, and got really into character. ‘There’s a certain way people are used to seeing nude women, and that’s in a submissive, coy pose, not looking at the camera,’ Mara told US Vogue in November. ‘And in this poster, I’m looking dead into the camera with no expression on my face ... I think it freaks a lot of people out.’ Ooh!


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