J Crew – it’s all about the shoes

28 November 2011 by

Bucking any kind of trend towards the economic downturn is hard work for even the savviest retailer, but Michelle Obama’s favourite label, J Crew is one such brand. The US label debuted their collections in the UK with net-a-porter in 2010, and established their own UK website earlier this year. All of which, we are pleased to report, have been a resounding success. >pat on head<

For the future, J Crew is looking to its feet, with Tom Mora, head of women’s design for the company saying that ‘Footwear continues to be a big growth [category] for us, and we are extremely excited about the future’. And so are we!

The J Crew footwear collection ranges in price from around £11 for flip-flops to £289 for boots, and the shoes are made almost entirely in Italy. J Crew’s plans for the future include new designs, obviously, as well as looking at past issues. Mora puts it thus – ‘we are constantly looking at where we want to go with the shoes, but also where we have been already. [We have some] shoes from four years ago that are still as good as the day [we launched them]. That’s an incredible thing .’

In other J Crew related news, the company’s sister label, Madewell1937 is celebrating after it’s collection with Alexa of Chung (inevitably) went stellar. In fact, there were so many Chung-fans desperate to get a piece of the pie that the Madewell site completely crashed.

If you listen hard, you can just hear the sound of corks popping at the J Crew head office.



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