The Online Museum of Valentino!

21 November 2011 by

Valentino Garavani may not be the designer of the fashion house which bears his name any longer, but he and his partner Giancarlo Giammetti are not sitting around idly giving manicures to Valentino’s seven pugs. Oh no. Instead, they have been perfecting a new chapter in the life of the amazing Italian couture house - the Valentino Garavani Virtual Museum! Does it sound like a marvellous invention to you? We will tell you more.

The Museum is to be a downloadable desktop application; it’s the first of its kind from such a massive designer. We have got a mini preview to show you, and the real thing will launch on a week on Monday on December 5th. It’s going to give people anywhere around the world virtual access to Valentino’s not inconsiderable archive  - in order to study its every wonder.

The mahogany-hued designer, who retired from his namesake fashion house in 2008, described the venture thus; ‘I see it as part of my legacy,’ Valentino said. ‘I am happy that thousands of students, young designers and fashion people will be able to see and study my work in every aspect of it, and in a manner easy and accessible for the younger generations. But it is also important to remember things of the past, to review the fashion that has shaped our lives. I would call it “Future Memory”.’

Inside the Valentino Museum

Rather than build an actual museum to house their extensive archive, the duo deliberately wanted to make this an online venture.

‘It is an idea that I had many years ago, after going through a great museum site and being able to navigate through these rooms full of paintings,’ Giammetti said, referring to the site for the Barnes collection in Pennsylvania as his original impetus. ‘But it was real. It was just a camera going around. I asked myself if it would be possible to recreate a vast computer-generated museum. We started designing and nothing really appealed to me. I wanted to have the light of Rome without looking old. I wanted to show not only the dresses but the history behind them, from the drawing to the women who wore them.’

Wow. We wonder if it was as dramatic in the making as the retrospective that the pair put together in the brilliant film – Valentino, The Last Emperor. We LOVED that.   



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