It was fashion carnage on London's Regent Street this morning thanks to the all-mighty Versace for H&M launch. As we reported live, Donatella arrived in a flurry, stepping from her car onto a pink - yes, pink! - carpet before taking a tour of the store.
Outside, Grazia Daily was meeting the dedicated shoppers who'd been waiting for a first glimpse of the collection since yesterday evening. WOW. When the doors opened at approximatley 8:30am, the first - very lucky - customer was whisked inside to meet Donatella [above] so we grabbed a chat with the SECOND queuer, Jordan, who had arrived at 5pm. ‘I want the black jacket with the detailed sleeves,' he told us. 'That’s what everyone seems to be after.’ Click play on the video below to see just how long the queue really was...
Say hello to Suzy who had been in the queue since 10:30pm on Wednesday night, although she was too excited to sleep. ‘I want the leather dress with studs on it and the pink skirt with the Miami print…but basically I’m hoping to get what I can grab because it’s going to go quickly.’ Indeed it is!
Jessica emerged from the store with a grand total of FOUR bags. She’d spent 'a fortune' and got herself quite a hoard – from the palm tree leggings to the vibrant cushion and floral bracelet in both colours. ‘It was so mental and Donatella was standing beside me but I didn’t care!’ she told us. ‘I was just like, “sizes! sizes!”’. That's determination.
Here's Yasmin who bought a modest four pieces. ‘They were restocking,’ she said, ‘but apparently they don’t have much left in the stockroom.’
Uh oh. We recommend getting down there pronto! And don't forget to tell us what YOU bought. Tweet your pictures to Grazia_Live or post them on Grazia_UK's Facebook page and for more videos from the queue, check out Grazia's Youtube channel. What a lotta fun!