Brands like Louis Vuitton with their four-figure handbags have contributed to LVMH's profits, now the brand will give something back!
Wow! Extremely cool news and a brilliant day for young, visually talented people today as LVMH announce that they will be sponsoring Central Saint Martins College! Or, as they have put it - ‘LVMH Moët Hennessy-Louis Vuitton, the world's leading luxury group, is pleased to announce that it has entered into a long-term strategic collaboration with the prestigious Central Saint Martins College of Arts and Design (CSM), building on their shared interest and values in cultivating the creative talents who will define the future of arts, design and performance.’
Individual brands such as Louis Vuitton have already come on bounds in sponsoring artists like Tracey Emin, (remember her retrospective exhibition at the Hayward Gallery last season?) or Grayson Perry or collaborating with fine artists to produce their funky, luxury bags, like Haruki Murakami or Stephen Sprouse. And now they are going to put some more money the way of the arts by contributing to the continued success of the institution which has produced so many of the genius designers that work for their top fashion brands. For example, Phoebe Philo, Creative Director of Céline (BA Fashion, 1996), Riccardo Tisci, Creative Director of Givenchy (BA Fashion, 1999), and Kim Jones (MA Menswear, 2001), style director of men’s ready-to-wear at Louis Vuitton. (Plus John Galliano before he left Dior) And that is to mention nothing of the talented alumni who work more anonymously on design teams throughout the company.
Kim Jones designer of Louis Vuitton menswear and Phoebe Philo of Celine both studied at CSM
The funding will go in three specific directions; firstly to create a purpose built lecture theatre in the new Kings Cross Headquarters, secondly to provide ‘Grand Prix LVMH Scholarships’ for two or three students each year, and thirdly an LVMH internship programme where the company will offer internship opportunities to high-potential students from the College across its more than 60 brands.
Not only do we think this would be an absolutely perfect synthesis at any time in history, it occurred to us that it’s particularly fortuitous at a time when the Coalition Government have raised tuition fees so substantially and living costs for students have risen so much that anything to prevent young talent from having to pass up a place at college for financial reasons is to be loudly applauded. Bravo LVMH.