17 year old Dakota Fanning in the Oh Lola! Marc Jacobs perfume ad
Uh-oh, legal dispute alert! Lovely, with ever so slightly naughty tendencies designer, Marc Jacobs, is in a hot water over the rather dreamy but suggestive ad for his latest perfume, Oh Lola! with the U.K.’s Advertising Standards Authority. Eeek! What’s wrong with the ad? It shows beautiful but nevertheless underage Hollywood actress Dakota Fanning – who is 17 - wearing a short, pale frilly dress with a huge purple-pink bottle of Oh Lola! Resting between her legs.
The Advertising Standards Agency has ruled it ‘too suggestive’ and ordered it to be pulled forthwith. According to the regulatory body, ‘the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualize a child.’
The ASA ruled that the ad was irresponsible, likely to cause ‘serious offense,’ and must not appear again.
Coty UK, the maker of the perfume, had argued that the image was ‘provoking but not indecent.’ On Tuesday, Marc Jacobs released a statement, calling the banning ‘unfortunate.’ He wrote:
‘It was our pleasure to work with Dakota Fanning for the Oh, Lola! campaign. She is a smart, pretty, interesting, talented young woman and we would never have suggested an advertising concept that we thought was inappropriate. I believe she is also very thoughtful about the projects she takes on and would not have done something that she felt was in questionable taste. It’s really unfortunate that people have taken anything negative from what we believe is a really good campaign and one that so perfectly embodies the fragrance.’
Wow. We have to say, we’ve seen a lot more rudey adverts this year, but then, the age of Dakota cannot be disputed, and it has to be said she does look even younger than 17. If Marc Jacobs was aiming to cause a minor controversy then he has succeeded. Haillee Steinfeld for Miu Miu caused a bit of a rumpus, and that wasn’t sexual reasons – simply her age and suitability for a brand who sells dresses in the thousands and a pair of sunnies in the hundreds of pounds. 2011, let’s remember was the year in which male model, Andre Pejic’s nipples WERE banned and an ad where a model gyrated seemingly in the throes of drug induced ecstacy for YSL Opium was NICHT banned.