10 November 2011 by

Have yourself a Merry GAGA Christmas!

Lady Gaga's workshop at Barneys

If you find all the Christmas paraphernalia a little too much at times (and you probably won’t appreciate that we’re already writing about it in early November) then maybe you’d be interested in this alternative festive story. The ginormous New York superstore, Barneys, has hired a rather unusual figure to take up residence in the run-up to Christmas – Lady Gaga!

Silver chocolate shull by Lady Gaga

You could buy this tasty festive treat - a silver chocolate skull by Lady Gaga

They’ll be telling everyone they can about ‘The 12 Days of Gaga’ and the hallowed area – Gaga’s workshop. It’s basically a mini shop where smaller fans of the poptastic lady will be able to purchase all the Christmassy delights their heart can desire, for example, books by Roald Dahl, sweeties including candy lipsticks, malted milk balls and gum balls along with chocolate “poker face” chips, disco stick lollipops, hair-bow headbands and press-on nails will be furnishing the shelves. If you can’t make it to the big apple, there is a website in development too - Gagworkshop.com

silver claw stocking by Lady GAga

Or purchase this charming silver claw stocking to cram your pressies into!

It’s been in the planning for nearly a whole year, between Nicola Formichetti and installation artists Eli Sudbrack and Christophe Hamaide Pierson of Assume Vivid Astro Focus collaborating with Barneys creative director Dennis Freedman and his team to bring Gaga’s world to life in a multifaceted, multimedia campaign. Nicola explained that it had to be a fun and magical an experience as possible; ‘amazing and fun, for kids and for adults. She was very much involved in coming up with the ideas and overseeing the whole process, but I also got her mom, Cynthia, involved,’ he said. ‘She knew Gaga’s favourite chocolates or her favourite books when she was little. We really wanted this experience to be like going through her memories, in a very surreal way. For that, I needed the help of Mrs. Germanotta.’

Sounds brilliant. Now where did we put our airline tickets to New York?


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