Aussie Rules: The Hot Australian Labels to Look Out For!

03 November 2011

Finders Keepers

Now that Halloween is over we officially don’t have anything to look forward to until Christmas. Sorry, November, but with your dank days, leafless trees and pressure to pretox, you really just don’t do it for us.

But rather than pull our cashmere scarves closer and weep into out cup-a-soups we’re taking it as the perfect opportunity for a bit of fashion escapism, and what better place to zone in on than the vernal land of Australia, where the cool girls are just beginning to break out the tawny limbs in preparation for a blistering hot summer?

To celebrate, we wanted to take a look at some of the hottest Aussie labels of the moment. Unlike the French invasion (Maje, Sandro, The Kooples - sacre bleu, invadeurs!), the Australian invasion is a stealth attack, with the offbeat fashions making their way into our finest department stores piece by floaty cut-out piece.

Here are the ones we’re loving to layer up with right now, and also the ones that make us want to start our beach diet like NOW.

First up is new kid on the block Finders Keepers, (top picture) which has just dropped in Harvey Nichols. The Adelaide based designer Julia Ritorto is savvy enough to design monthly collections which will appeal both north and south of the equator, so there’s always a new addition to the collection which includes sexy cut-out playsuits, perfect party dresses, easy breezy silken shorts and cute cover-up capes. Your Friday nights are sorted.

 Rachel Ruddick tie dye bag

Hot new accessories label Rachel Ruddick landed in Selfridges earlier this year, proving an instant hit with the fashion set for their timeless design but so-now star quality. Made from highest quality farmed Australian leather but with a cleverly accessible price point, her cuffs, bags and jewellery are high on our wish list – especially the tie dye traveler bag, (above) made of the softest suede we’ve ever touched.

 We Are Handsome swimming costumes

Whether you have a winter sun break booked or not, you need these Australian swimwear labels on your radar. We Are Handsome was the star of Summer 2011 decorating the toned torsos of all the hippest girls from Susie Bubble to Rihanna. And poised to take the swimwear-as-outerwear baton into 2012 is Seventh Wonderland, whose collection of bikinis, one-pieces and sexed up dresses instead of kaftans is inspired by 1970s sirens like Jerry Hall.

 Isabel Lucas

And of course no ode to Oz would be complete without a nod to our favourite Australian style mavens. From dippy-hippy Isabel Lucas (above) to the bloggers’ favourite Yasmin Sewell, and from reigning queen of the red carpet Cate Blanchett to grunge princess Abbey Lee, feast your eyes on our favourite antipodean style stars.

- Alannah Sparks


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