Steven Meisel, the photographer who owns the fashion biz more than any other, the one that all the models want to work with, the man responsible for EVERY single cover of Vogue Italia since 1988 also shoots a lot of commercials. The Balenciaga campaigns? Both the fragrance one with Charlotte Gainsbourg and the A/W ready to wear one set in a haunted castle? That was him. The Lanvin ad with the likes of Karen Elson and Raquel Zimmerman dancing to their XBox? Him. The latest Louis Vuitton looks with the little dogs in the back of a vintage car? Oh yes.
Anyway, we digress. His latest commission from the mighty W magazine has seen him shooting a fashion editorial, in the style of a series of campaign images, complete with brand names and slogans. Confused? We were a tiny bit but now we’re OK. Let have a look at the fake ads.
First up - LAVEZ-LES BIEN (give it a good wash)
A jolly looking shampoo commercial starring the iconic Linda Evangelista, who, according to the stylist Edward Enninful, ‘aside from being an extraordinary model, was thought to have the chops to convincingly express the sensation of a tingly scalp - she is the ultimate actress,’ Tingly? We like the sound of this non-existent shampoo!
Now it’s time for: TANTRUM INTIMATES
As if real-life Agent Provocateur ads didn’t go far enough, the team conceived this lingerie ad, then positioned the very imposing Karen Elson in Agent Provocateur undies surrounded by male models with sore, red bottoms—the latter courtesy of makeup artist Pat McGrath. ‘Underwear in itself is so sexy,’ explains Enninful. ‘We wanted to push the idea, to really make it shocking.’ Job done, gentlemen!
Time for a facepack, courtesy of: VISAGE
A gang of ladies of un certain age to advertise beauty products? That is novel. Stylists and well known Meisel collaborators Anna Dello Russo, Marie-Amélie Sauvé, Brana Wolf, Carlyne Cerf de Dudzeele, Polly Mellen, and W ’s Style Editor at Large, Lori Goldstein all got together and posed for Meisel’s lens. Apparently they were loving it on the shoot; ‘People think everyone hates each other in fashion,’ says Enninful. ‘They got on like a house on fire!’
A surprising portrait of; JOEL SCHUMACHER
Now this is one that surprised even the geekiest of fact fans here at Grazia. DID YOU KNOW that film director Joel Schumacher, 72, used to work in fashion? Yep, he used to design window displays for Henri Bendel and style stories for legendary editrix Diana Vreeland at Vogue. To Edward’s mind; ‘he’s just so chic,’ That’s why they have posed him surrounded by glamorous models as a designer manqué.
And finally . . . LA FEMME
Have you heard of Carmen Carrera? She’s part of Ru Paul’s Drag Race apparently, and becoming more and more famous for flaunting her womanly curves. Shown here as the face of La Femme fragrance, behind the scenes the 23-year-old New Jersey native was a surprisingly modest dude. ‘She has no idea what a star she is,’ says Enninful.