New Fashion Film - I Hate My Collection!

14 October 2011


I Hate My Collection - 1st TEASER from Markus Nylaander on Vimeo.

Whoo-hoo, new fashion film alert! A quirky documentary called I Hate My Collection about the venerable art college Central Saint Martin’s has just been brought to our attention, by the clever old Susie Bubble on her blog. So far we like everything about the trailer, from the David Bowie soundtrack, to the archive footage of crazy old Eighties collections, to the camp institutions such as Antony Price and Manolo Blahnik being interviewed for it. Stephen Jones claimed he went there after calculating how close it was to Piccadilly Circus - ‘the very centre of London’ - while Antonio Berardi described ruefully how ‘every other fashion college hated us’.

Like all fashion fans, Grazia Daily is fascinated by Central Saint Martins. When we were at another fashion college down the road, we used to prefer to look at the books in the CSM library to our own, because they were dustier and there was a more diverse selection. Everyone who’s anyone, from Christopher Kane, Mary Katrantzou, Gareth Pugh, Katharine Hamnett, Steven Jones and Stella McCartney to John Galliano and Alexander McQueen (in fact in might be quicker to name those who didn’t study there) are alumni, and many global brands that are otherwise unconnected to London are actually manned by design staff, pattern cutters and assistants from the college.

Illustrator Julie Verhoeven

This film has been put together by first-time director, Oleg Mitrofanov, himself an alumni of the college. His other job is contributing to Acne Paper, and this is his side project, and one that he has been documenting on his blog - all about contacting designers and persuading them to let him interview them for it. According to Susie Bubble, he is currently looking for funding to complete the film, so if you are reading this and you work in the marketing department of a successful company with an interest in sponsoring cool, fashiony projects, then for goodness sake, get in touch!

- Naomi Attwood


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