13 October 2011

Beyonce will launch MATERNITY WEAR with House of Dereon!

Beyonce has the world’s designers at her fingertips (just think of the number of pieces she goes through in her videos) yet now she’s pregnant, she's decided to make her own clothes in a maternity range to become available thorugh her own brand, House of Dereon. This is awesome news for expectant mums who are also fans of slashed-back dresses and animal print trousers, y’all!

The fact that Beyonce causes a commotion wherever she goes didn’t prepare the world for the news last month that her latest creation will be . . . a baby! Twitter went into a global meltdown, the MTV awards were more excited than when Lady Gaga arrived in an egg, and the fashion world went into a tailspin, trying to think of garments fierce enough for the lady Beyonce, which could also accommodate her burgeoning bump!

According to an interview she gave to Harper’s Bazaar, she tried on not three but 70 dresses trying to decide what to wear on the red carpet on the night of the bump-veiling; ‘It was the toughest red carpet I ever did.’ She went on to explain her thoughts on the night; ‘I didn’t want a crazy picture or gossip story to break the news, so I decided to say nothing and proudly show my baby bump,’ she says. ‘I felt it was more powerful to see the love and enthusiasm as opposed to saying anything.’ Ah. That is so profound!

We think the maternity line is a capital idea, if not a teeny bit obvious. All the pregnant people we know seem to wear quite ordinary stuff with a larger top than usual, when we rack our brains for a brand that makes elegant, floor sweeping red carpet gowns for mums to be, the only thought we come up with is – there is surely a gap in the market there.

Let think of all the most famous pregnant showbiz ladies of red carpets past, shall we? Surely Beyonce can do better than these with her sewing machine?

 

-- Naomi Attwood

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