Just when we thought our Rihanna Lust had reached its peak, along comes this saucy mini movie from Armani. As we already know, Rihanna has snagged posing duties from Megan Fox and is the global ambassador of the Italian brand's Jeans and Underwear ranges so it comes as no surprise to see her sultrily writhing around in her kecks. Basically, PHWOAR doesn’t even begin to cover it.
Shot in New York by Johan Renck, the black and white film is an ode to film noir with the sexpot songstress waiting in a blacked-out car for the delivery of a mysssterious bag. But what’s inside? A stash of cash? A pile of glittering diamonds from Mr Armani? Nope. It’s a pair of leather look jeans and a sexy leather biker jacket. Rihanna promptly whips off her LBD in the back seat to reveal those killer curves and that famous derriere wrapped in a lacy bra and pants (what WILL Mr Farmer say?!). Then Ri-Ri pulls on the aforementioned jeans and jacket while singing, "I got a secret I wanna show you" before strutting across an oh-so-glam car park. Ooh err. And having seen that boyish blonde mop in full motion glory, we can confirm she works it with serious a-plomb (natch).
The sizzling video is just one of the exciting new features on Giorgio Armani’s recently swanked-up site. As of this week, the fashion house have upped its online ante by offering ALL their clothing brands under one roof. That's right, now you can buy goodies from Emporio Armani, the classic Armani Collezione, Armani Jeans AND Armani Junior, in addition to the main Giorgio Armani line, on the relaunched site. Start selling that Rihanna Pout and we’re talking...
- Jessica Vince