Sunday Girl on her Unique Style plus WIN VIP Tickets to the Firetrap Launch Party!

07 October 2011

If there’s one thing we love here at Grazia Daily, it’s watching a style icon in the making. And the latest lady to catch our eye is Sunday Girl, aka Jade Williams, who became a permanent fixture at this month's London Fashion Week. Matthew Williamson, Topshop Unique, Burberry and Mulberry; Jade bagged FROW tickets to them all. As we watched her from across the catwalk — in a non-stalkerish way, honest — we couldn’t ignore her boy-meets-girl wardrobe, polished off with lashings of ombre hair. So with SG’s latest collection for Firetrap landing this month, we were first in line to bag a piece of her sartorial spark.

The limited edition range is available now from and includes 16 staples, from leather jackets and jersey pieces to edgy accessories that are gorgeous enough to wear ANY day of the week (chortle). We're already excited to give our new printed shirt an outing at the collection's launch party later this month — scroll down to WIN FbySG pieces for yourself and tickets to join us at the swanky do, BTW. In the meantime, Grazia Daily has taken the opportunity to grill Ms Williams on her obsession with insects, mannish accents and Karl Lagerfeld’s twee gloves…

Sunday Girl Firetrap dressSunday Girl Firetrap leather jacket hat

How would you describe your Firetrap collection?

My collection from Firetrap started life in their print studio with my obsession with insects and animals and my love of illustration. I was really drawn to insects in particular because, although beautiful, they have a darkness which Firetrap always explore in their collections. Once I decided on the bug theme I researched them creating big mood boards and sketches and it all came together. I created a modern equine print with plaited hair and jewel-coloured bugs which is used throughout alongside a quirkly butterfly print which is toughened up with leather accents. The shapes were really important to me, I wanted it to be an honest reflection of my style and the mannish but sheer shirts and statement accessories have become pieces I am proud to wear.

If you could pick your favourite item from the collection, which would it be?

The Smitten leather jacket which I’ve been wearing loads [above right]. In a lot of ways it’s a traditional biker jacket but the beautifully soft leather and flash gold hardwear make it quite dressy. It’s such a special piece!

Describe your style in three words.

Masculine. Tailored. Parisian.

If you could, whose wardrobe would you raid?

Coco Chanel's if she was alive. Keeping with the Chanel theme, I would LOVE to raid Karl Lagerfeld's wardrobe. I would like to steal his blazers and little twee gloves.

So if you could have lived in any era, which would it be?

Victorian Times. Clothes were really special then, everyone dressed up in incredible craftsmanship and pieces were made to last – rich or poor.

Sunday Girl style Jade Williams fashion outfits

Back to the present day, what's the most treasured possession in your wardrobe?

I was given a Burberry dress to wear to the Serpentine event [above centre] which I have fallen in love with and was allowed to keep! It’s black and quite demure with long sleeves and a knee length skirt but there’s something really sexy about it as well. It hangs in my wardrobe and reminds me of a really good night.

Who are your favourite designers?

Emma Hill at Mulberry and Karl at Chanel!

mulberry front row olivia palermo sunday girl eliza doolittle

Speaking of which, we spotted you at the Mulberry show during London Fashion Week – how would you describe your perfect bag?

Mulberry have just given me the perfect bag actually! It’s a burnt orange Alexa with a fox head on the clasp. I’m obsessed with anything with animals on it and this detail makes the bag my absolute favourite.

Aside from bags, what fashion item is top of your wishlist?

A big mohair cream coat in a mannish cut. I’ve seen a great one from ASOS that I’ve been thinking about a lot... I’d wear it will a really simple skinny silhouette - the jeans in my Firetrap collection would be perfect.

Sounds good to us. Now it's time to play Fashion Jury! Talk us through your outfit at...

Ladies Day at Glorious Goodwood Sunday Girl in Mulberry

...Ladies Day at Glorious Goodwood

Mulberry lent me this cute safari suit for the event. I wanted to be different from the traditional dress and hat thing that most women wear to the races, so I dressed like a little boy! Saying that, it really worked with the event. It felt tailored, dressy and a little bit equine.

sunday girl at the dior show wearing a mulberry dress

...Christian Dior S/S '12 show

Dior lent me this dress for their show. It didn’t have much hanger appeal, but once I put it on I was struck by how beautiful it was. I had a real Seventies vibe that day with the wide brimmed hat, flat loafers and lots of eye make-up.

Sunday Girl at the Diesel Fragrance Launch Party wearing a green mulberry dress

...Diesel Fragrance Launch Party

Another Mulberry number! I loved this dress. It was young with such a vibrant bright colour. I wore it with my Firetrap Smitten leather jacket but the photographer who took this shot made me take it off! This was such an easy outfit. I got home about five minutes before the cab came to pick me up for the party so I didn't have long to get ready, but it really worked with messy hair and simple make up.

Sunday Girl at Mulberry's party wearing a metallic mulberry maxi dress

...Mulberry Spring/Summer 2012 Party

This is the Mulberry party after a long day at London Fashion Week. I had been doing stuff all day for Mulberry… interviewing bands, attending the show and reporting. I wanted an outfit which clearly said PARTY after a long day. This gold dress is incredible and I finished it off with a mannish blazer.

☆ WIN! ☆

Sunday Girl Firetrap black dressSunday Girl Firetrap bag

To celebrate the new Firetrap by Sunday Girl collection, we've got an incredible prize for our beloved Grazia Daily readers. Not only have we got four pieces from the range to give away, we're also treating one lucky winner to a pair of VIP tickets for the swanky launch party (which will be held in London on the 19th October), including travel to London and an overnight stay in a boutique hotel. WOWEE. What's more, we're throwing in a luxurious spa treatment AND a whooping £200 to spend on whatever you chose! Now don't say we're not good to you...

To be in with a chance of winning, tell us what Sunday Girl's favourite item from the Firetrap collection is and email your answer to by Friday 14th October. Good luck!


by Jessica Vince


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