Get Ahead of the Curve With Levi's and Grazia Events!

07 October 2011

Wish you could buy the perfect jeans without battling with sizing? Well, listen up! Levi’s Curve ID will change the way you shop for jeans forever – just ask these fierce ladies, who road-tested the new styles at Vodafone London Fashion Weekend.

To make the most of your cruves, last year, Levi’s® came up with a revolutionary new fit system to find the perfect pair of jeans based on your shape rather than your size. After masses of research, the original denim brand created jeans to fit three distinct body shapes – the Slight, Demi and Bold Curve. How does it work? Well, to determine your Curve ID, one of the Levi’s® curve consultants simply takes two measurements, makes a quick calculation and, hey presto, your Levi’s® Curve ID is revealed. Choose from a selection of leg styles and washes – then say goodbye to gaping backs, tight waistbands and ill-fitting jeans!

This month, Levi’s® and Grazia are inviting you to a series of events to ensure you find the perfect fitting jeans. On the night, you’ll meet the Grazia team, who will be on hand to offer you ultimate denim styling tips before you have your new look snapped by top fashion photographer Perou! You’ll also be able to enjoy an exclusive discount, Champagne and cupcakes, and mini make overs before you step in front of the lens!

✱ Thursday 13 October at Levi’s® Flagship Store, Regent Street, from 6pm-9pm. Join fashion editors Sophie Ferguson Jones and Catherine Nieto, who will be on hand to style up your Levi’s® Curve ID jeans.

✱ Tuesday 18 October at House of Fraser, Westfield White City London, from 5pm-8pm. Shopping editor Lily Russo and Grazia Daily web editor Angela Buttolph will help you find the perfect fit.

✱ Wednesday 19 October at House of Fraser Oxford Street, from 5pm-8pm. Sophie Ferguson Jones and Catherine Nieto will be in store.

✱ Thursday 20 October at the Levi’s® Flagship Store, Regent Street, from 6pm-9pm. Web fashion assistant Naomi Attwood and Catherine Nieto talk you through your denim dilemmas.

For more information on all the events and to register for a free ticket AND an exclusive goodie bag filled with gorgeous gifts, go to


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