Oh how we love Marni, one of the most consistently lovely and imaginative brands on the Milan schedule. Never with a lot of fanfare, never crowded by a celebrity entourage, just great design, cute quirkiness, a seriously advanced use of colour, and this season for example, ice-cream pastels in a modern, rather than sickly sweet, way, Sixties-tastic bold florals and swing-out A-line dresses and coat dresses; perfect for British spring and summer at the very least and - ENORMOUS dangly earrings!
If you liked their pastel-perfect take on Spring Summer 2012 as much as we did, you’ll be happy to know that thanks to their state of the art technology, you won’t have to wait until the January deliveries to get your mitts on some of this lovely Marni merch. As the Marni gang say themselves;
‘An important initiative dedicated to the brand’s most loyal clientele giving them the possibility to buy their most coveted items of the new season immediately.’
The looks the brand themselves have selected are: numbers 2, 6, 9, 13, 15, 21, 28, 35, 38, 40 (ooh, we feel like the lottery lady all of a sudden. Or an unusually well-dressed Bingo caller). So they obviously have a strong idea of what they think their customer will go for first, but why not look at the site for yourselves?
Simply log onto Marni.com between the days of October 4th and 16th, AND for the first time ever, you’ll be able to purchase any of 'the 10 most significant looks' hot off the MARNI S/S 2012 catwalk.
How simply MARNI-vellous!
- Naomi Attwood