Grazia Daily have made no secret of the fact that we’re just a teeny weeny bit enamoured of the very genteel yet also krazily kolourful Mr Jeremy Scott. Since he was in town, well in Europe, to show off his amazing S/S collections – both for Adidas and his mainline, we jumped on the Eurostar to Paris to meet up with him for a little chat over a macaroon. We wanted specific information from him – what he’s been up to from a design point of view, but more importantly – his social life and crucially HAS HE GOT ANY GOSSIP for us? Readers, we weren’t disappointed . . .
Grazia Daily: Hello Jeremy! Lovely to see you! Please tell us a bit about the process of coming up with a new Adidas Originals line
Jeremy Scott: When I’m designing a collection I always think about what I would like to wear, what’s missing from my wardrobe, and what my friends would like to wear. That’s the starting point and then I build from there. That way it becomes more personal.
GD: The shoes! We've got to talk about the shoes. It’s become such a trademark for you and Adidas, the trainers. When you first started putting stuff on trainers, like the wings, was it weird? Did you have to really sell it to Adidas? Did they love it or take a lot of convincing?
JS: No. They were just like, oh, wow, cool. They didn’t need a lot of persuading. It wasn’t like it was something I had to do or something I was not supposed to do. Then it became so iconic because people loved it so much, it was so well received, that I was able to start re-interpreting the idea in a different way each season. Creating each new one is super fun, it’s an icon that I keep getting to play with.
GD: Do you get a lot of feedback from trainer enthusiasts, geeky trainer collectors who have got every single pair?
JS: Oh sure I hear from trainer collectors of course, and then there were all the news reports of people in Hong Kong queuing up to buy the pandas and then fighting with each other in the queue! It’s been a pretty amazing response – since the pandas sold out instantly and so did the bears. And the wings did before that, so, it’s just been wonderful.
GD: We wanted to ask you about Isabella Blow. Have you been involved with the making of a book or movie about her?
JS: I’ve been interviewed about her for someone’s book. She was a unique element and she is still greatly missed. There’s still really no one like her or who does what she did at all, and no one can replace her. She was a unique, multi-faceted person, you know. Her love for other people’s work was so profound, to such an extent that she would literally give the last dollar in her purse to help an artist. We use the phrase now, patron of the arts, but she really was a patron of the arts, she really believed with all her heart and soul in discovering and supporting the people that she thought had talent. There really will never be anyone like her again.
Jeremy and Grazia Daily together in his Paris Showroom
GD: We wanted to ask you about a certain pair of Irish twins . . .
JS: JEDWARD! ! !
GD: Yay! Ha ha ha – Do you have a connection to them, other than the fact they wear your stuff a LOT.
JS: I’ve never met them but they write to me on twitter all the time. They’re super sweet, super fun and obviously they LOVE what I do, they wear the collection everywhere. I just think they are adorable! I mean, how could you not? They’re like these cute little Twinkie twins - just adorable. I remember hearing about them on twitter right from their time on X Factor and then again when they were on Big Brother, there was a lot of stuff on the twittersphere about it and people always alert me when my stuff is in the public eye.
GD: Let’s talk about the world of pop music too . . . You really are part of the world of pop aren’t you, with all your muses, Katy Perry and Rihanna and everyone who’s gone before . . .
JS: I’m very inspired by music and I think it is such an integral part of fashion, part of the creative process and it’s also merged itself with fashion. There are so many artists that are so inspired by fashion.
GD: Who have you been working your wardrobe magic on most recently?
JS: Well, Rihanna for one. I’ve been making the clothes for her tour, and I hear that she’s been all over the British front pages the other day because of some outfit that I made her causing a thing . . .
GD: Oh! The farm! YOU made the bra that she wore on the farm?
JS: Sure. It’s one of the outfits that I made for my new collection, for spring, that she was wearing a denim overall bra and a skirt that I designed to shoot a video on a farm and now it’s caused a big controversy and it’s all my fault apparently.
GD: Ooh, Jeremy you’ll have to write a letter of apology to the farmer . . .
JS: I know. If he only knew I’m just farmer too. I mean, Rihanna I’ve known for a long long time, I do clothes for her tour, and Katy Perry too. She’s on the cover of Rolling Stone wearing my Hersey’s Kiss bra as well!
GD: And when you say that you’re just a farmer too, that’s a reference from where you grew up in America . . . where was that?
JS: About an hour outside Kansas City, Missouri.
GD: And do you think growing up in the countryside, in what must be a vast expanse of space affected your choice of career and the style of clothes you designed when you grew up?
JS: Probably so. I think everything we experience forms us. Obviously being removed from certain elements, and then seeing them in films and on TV, and being so inspired by them, is probably the reason my work is the way it is. For example, growing up, we didn’t have certain things, so we had to substitute other things for them. Or dream them up, I suppose. As well as that we could see this fantasy world on TV and in music videos and at the time, naively believing that it was real! I mean, we didn’t know that it wasn’t real. I just assumed that what was on TV was the way everyone else did things everywhere else. I didn’t realise it was a fictional world at first. Plus seeing people in these high fashion magazines – I thought that was a place I could go to. I mean – I’m still having trouble coming to terms with the fact . . .
GD: That’s so brilliant though, from all those years ago when you were inspired by the concept of fashion to move to New York right back to some pants a bra you designed being being back on that farm, getting into trouble!
JS: Well, yes I suppose it has come full circle.
That is sooo cool. Thank you for your time!
Now watch the video to see what Jeremy has to say about a number of his muses, modelling his looks, from Jedward to Katy Perry, Leigh Lezark and Beth Ditto PLUS what he had to say about his great friend Kanye West, who ‘phoned him up all the time’ while creating his collection!
- Interview by Naomi Attwood