Oooh! It’s the DON’T STEAL THE JACKET Premiere in Milan!

26 September 2011

Moncler Bruce Weber Don't Steal the Jacket

Excitement ahoy! Fashion films are big news these days and this oeuvre from photographer Bruce Weber intriguingly entitled Don’t Steal the Jacket for mega brand Moncler is no exception! It even had its own star-studded premiere in the fashion capital of Italy! Apparently the story goes something like this; it’s a 24-minute film which blurs boundaries between musicals, dreams, thrillers and adventures. The American artist and photographer has drawn inspiration to direct Moncler’s multi-subject A/W ’11 campaign, from the series of 19 slighty ironic posters. Using these surreal scenes as his starting point, the final film, which will be broken down into episodes to be screened publically, was made real.

 Bruce Weber Moncler Don't Steal the Jacket

We’ve got insider info on this and are able to let you in on a few vignettes you can expect when you watch the final piece; flowers that shoot out of water pistols, a little girl with a sweet tooth who adores her puppy, her very tall brother with a heart of gold and a tiny Pomeranian dog - they all feature in Bruce’s imaginary world. Ahh. In the meantime, let’s get on with nosing at the premiere, held this weekend in fashion capital, Milano.

Erin O'Connor and Remo Ruffini of Moncler

We spotted Erin O’Connor with Moncler head honco, Remo Ruffini . . .

 Suzy Menkes of the International Herald Tribune

Suzy Menkes, fashion writer extraordinaire, and stirrer-up of the current fashion tiswas  . . .


The ever-smiling Franca Sozzani of Vogue Italia . . .

Francesca Versace

Francesca Versace of some Italian fashion dynasty, we forget which one . . .it’ll come to us in a minute . . .

It looks like a good time was had by all, and we’re waiting with baited breath to see the film itself, which will debut on a tailor made minisite, accessible from




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