Gucci S/S'12 Show: Grazia Daily is LIVE backstage!

21 September 2011

Happy Birthday Gucci!

Hurrah! Gucci is celebrating its 90th anniversary TODAY! Founded in Florence in 1921 by the improbably named Guccio Gucci, the birthday catwalk presentation is set to be the big story from Milan Fashion Week, which starts today.  Of course, Grazia Daily couldn't resist going along to wish the legendary fashion and leather goods luxury label many happy returns of the day.... Yes, we're now LIVE backstage at the preparations for the show.... Keep checking back here for all the gossip and style highlights! 

pat mcgrath smokey eyes guccipat mcgrath smokey black eyes gucci

 Although it's very busy, the atmosphere is calm and Pat McGrath is holding court, charming bloggers by telling them how little sleep she has had. She talks Grazia Daily through the gorgeous beauty look, created using Max Factor products. The eyes are very black with pale highlights and bleached-out brows.

Abbey Lee Kershaw bleached brows Gucci

Check out Abbey Lee Kershaw getting her brows bleached - yikes!

Gucci backstage beauty products

The beauty kit includes Max Factor's weightless foundation, black kohl pencil, smokey black onyx eyeshadow and black glitter. Highlighter is used on the cheek and brow bones while the lip is nude to create that black deco punk look.

Gucci badger stripe hair

Meanwhile, the hair design is being lead by Luigi Murenu. It's slicked back with badger stripes on either side - the fair haired girls have black stripes and the dark haired girls have gold flashes.

Gucci mini beehive

Daria Werbowy says she is excited about the Gucci show. She has got two looks to wear and she says they are both very nice. She was shooting with them last season and she has also just wrapped a Gucci fashion film/video for their website.

jason lloyd evans backstage gucci

There's Grazia fave photographer Jason Lloyd Evans, snapping the models before they're whisked away.

Gucci moodboard backstage ss12

And here's the moodboard from backstage - the collection is going to be all about a harder femininity. Sculptural glamour and a very strong personality. Mused like 1920s flapper with her famous bob, Louise Brooks and Nancy Cunard and the images of Man Ray...

Because of the high level of secrecy for the unveiling of the collection, the models are all still in their off duty outfits (lotta jeans and plaid shirts) OR these ADORABLE Gucci robes. Hmmmm, wonder if there'll be any of those left lying around?

Gucci backstage ss12 green dress

FIRST LOOK at the clothes - we're loving the green and gold combo!

The show is about to begin! Watch our LIVE STREAM from the show now!

Gucci ss12 catwalk

Gucci ss12 catwalk

Gucci ss12 catwalk

Abbey Lee Kershaw on the Gucci catwalk glitzy dress

 

- Naomi Attwood in Milan


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