Mulberry isn't the only label this week that's been yearning for the nostalgia of the seaside in years gone by this London Fashion Week. But while Mulberry director Emma Hill harked for freezing walks on the pier and 99's in 1970s England, the ever glamorous Charlotte Dellal went straight to 1950s Miami for her sunshine-filled presentation.
Held in the grandiose surroundings of the British Institute of Architects, Dellal had allowed her imagination to run wild to transform the hall into a Deco-inspired sandy beach. Models reclined on deckchairs, played with beach balls and flitted in and out of little wooden beach huts to change into a series of cute outfits that Charlotte had made especially for the presentation, in order to show the shoes off to maximum effect (think playsuits, tailored shorts and semi transparent blouses tied at the waist). And what shoes they were! Giant perspex heels with flamingo feathers encased within, and big blocks of wedges decorated in candy stripes or with raffia detailing. Our favourite was the 'Garden Shoe' - amazing leaf print on the upper and with a heel made to look like garden furniture. And guess who else loved that one? Only ADR of course, who popped in to check out the collection and enjoy a few retro tunes, and who politely refused the fruity coconut cocktails (unfortunately, we had to have these for breakfast due to the LFW rush). Jasmine Guinness was also there with two beautiful babies in tow. They'd clearly been expecting some sort of nibbles too (Charlotte Olympia presentations are often great for a spot of afternoon tea) but unsurprisingly they skipped the cocktails and went straight for the Cocomaya chocolate shell in the goody bag.
It didn't take long for husky-voiced beauty Poppy Delevigne to find her favourites, a pair of towering silver platforms. 'Nobody does heels quite like Charlotte,' she said, 'but I'm glad she's doing flats again this season - that way you can have a bit of glamour in the daytime too.'
As we left we were handed goody bags full with little treats - a pretty headscarf printed with the motif of a 1950s Miami mermaid is the closest we think we'll get to this kind of polished retro glamour next summer!
- Alannah Sparks.