The Burberry fun has begun! The fash pack are filtering in to the ginormous catwalk space in Hyde Park to nab their FROW seats but who's lucky enough to have London Fashion Week's golden ticket? Let's take a closer look at the A-list arrivals...
Of course, the current face of the Brit brand - and the ultimate Burberry Body - is here. Yes, it's Rosie Huntington-Whiteley looking typically sumptuous in a red leather jacket. Is this a hint of what's to come from Mr Bailey's S/S'12 collection, we wonder?
Next to arrive is the lovely Tali Lennox who is wearing one of Burberry's signature trenches with a quirky brown hat and a huge grin.
Eeep, Sienna Miller is in the house! Along with those swishy blonde locks of hers. She's wearing Burberry, naturallement. Oh, and we've just spied Ellie Goulding sauntering in wearing a bright pink shirt and black leather trousers.
And here's Laura Bailey in a buttoned-up polka dot blouse under yet another trench. How pwetty!
Hollywood star Gemma Arterton gets a grilling. Loving the androgynous outfit, Ms Arterton.
Another Burberry model has emerged, this time in the fine form of Lily Donaldson who's sporting a sexy LBD.
Emmanuelle Alt! Emmanuelle Alt! Golly gosh, she's cool.
Take your seats everyone, the show is about to begin. Excitement! Anna Wintour is cosied up next to country singer Taylor Swift (yes, really) and Rosie is having a giggle on the FROW with Mario Testino [above]. Sienna Miller does not look impressed.
Just like last season, the gorgeous Cara Delevingne opens the show in a beetroot-hued trench clinched with a chunky belt.
What's next? Anja Rubik striding down the catwalk in a faille peplum top teamed with a rust-coloured, shin-length skirt.
Ooh, we're loving this fitted humbug trench.
Edie Campbell isn't far behind, looking VERY fierce in her sunnies plus stripey trench, topped off with wedge sandals.
How brills are these peaked caps with poms on the top? We say very.
We want your vibrant leather trench please, Jourdan Dunn.
And this wrapped dress too, as modelled by model-of-the-moment Arizona Muse, along with a bulky, orangey bag.
How snuggily does this moss green cocoon parka look? Mr Bailey has given it a ladylike touch with a nipped in waist. Isn't he clever!
A cropped parka with a striped high-waisted pencil skirt? Yes please.
LOOK, return of the Cara! This time the leggy model is exhibiting a printed dress with a stunning ruffle front. We'll take one of those too, thankyouverymuch.
TA DA! Gold ticker tape for the grand finale, lead by Jourdan Dunn who's wearing a full skirt trench coat.
And here's the designer himself taking a modest bow. Bravo, Mr Bailey!
As if THAT wasn't enough excitement, you can watch it all again (and again) thanks to Grazia Daily's nifty Burberry stream.