14 September 2011

FIRST LOOK: Victoria by Victoria Beckham

Victoria Beckham pink dress

Victoria Beckham's new baby has finally arrived! No, not Harper Seven, we're talking about Victoria by Victoria Beckham, the designer's new range of dresses. Back in June when the line was first announced, Victoria promised the line would feature 'the perfect little summer dress, something that was fun, something that was girly, something that was easy to wear, something that would take you from day through the night' and all at prices ranging from a far more accessible £350 to £995.

And VB certainly has delivered. The shapes are cartoon simple: A-line styles (very Sixties, very now), some with drop waists, in candy colours or featuring scalloped edge blocks of colour. Beckham herself arrived in a hot pink drop waisted sleeveless number with a peplum style hemline and a black scalloped panel at the neckline. Many of the dresses featured pockets for a super-casual look.

The other key feature of the new collection is the cat and crescent illustrations - supposedly inspired by the feline friend of Emily the Strange, an EMO cartoon character - which appeared on minimalist short-sleeved shirt dresses. Meanwhile Harper herself, FROW for the NYFW presentation, apparently loves the yellow tunic dress with blue cats on. Another pattern, featuring blue clouds and strings of raindrops showed Beckham's love of fashion illustration. Short cocoon dresses in bright green silk and metallic brocade provided more sophisticated eveningwear options, although many of the day dresses could work for both.  We're putting our money on the white drop waisted dress to be the first look from the Victoria by Victoria Beckham collection to be spotted on an A-lister.

victoria-by-victoria-beckham-1victoria-by-victoria-beckham-1

This was a tightly-edited collection of just twenty dresses, and one which is sure to be a huge hit with those of Beckham's fanbase who can't stretch to the £1000+ price-tags attached to her mainline dresses.  As the designer says '...I’m opening these designs to women and girls of all different shapes and sizes, people who maybe want something less tight and clingy and structured. It also makes it more comfortable for during the day. You can wear them with a pair of flats or a pair of heels and they look great.' Although, of course, Victoria herself chose to wear her own VbyVB dress with sky high Christian Louboutin ankle boots...


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