We chat to Simone Rocha ahead of LFW and her TOPSHOP COLLECTION!

12 September 2011

Crombie coat £200 TOPSHOP

Simone Rocha is a name to make a note of, if you haven’t already done so, fashion fans. She studied at Central Saint Martins, after growing up in Ireland the daughter of another fashion designer with the surname Rocha. Her designs are characteristic of the latest generation of fashion designers to come of age in an era of huge competition and economic hardship – novel yet wearable. Not at Simone’s show would you find giant rubber inflatables joggling down the runway, but masculine, suity shapes, often in soft, beautifully feminine colour ways and with an inventive use of textiles – sheer mesh sleeves or panels on shirts are a trademark of hers.

She’s doing so well that the sharp-eyed talent spotters at TOPSHOP have asked her to collaborate with them and her brilliant capsule collection launches this Thursday. Her second reason to celebrate this week is her first solo show at LFW. We’ve loved watching her collections as part of Fashion East, so we’ll definitely turn out to support her and see what she’s been up to.

Mesh-sleeve shirts, £90 and £70

We managed to get in a brief chat with her thanks to TOPSHOP despite the pace of her LFW preparations, and this is what she told us:   

Grazia Daily: We’ve watched you come up through the ranks of London Fashion – Central Saint Martins, then Fashion East – So what is your next ambition?
Simone Rocha: This season is my first solo show, which I'm excited and nervous about.  My ambition is to keep showing independently and hopefully internationally .
GD: With regards to the TOPSHOP collection, would you agree you have reprised your signature style? How would you describe it in your own words? Minimalism plus?
SR: I believe so, I have taken classic pieces I used in my A/W ‘11 collection with the Crombie coat, cotton pop shirt and shirt dress, taking classic staples and romancing them by adding new fabrics like a sheer net sleeve or a net-covered collar.
GD:  Have you grown up shopping in TOPSHOP?
SR: I grew up in Ireland which has only had a big TOPSHOP since a few years ago, so it was always exciting when I was younger coming to London and visiting the flagship store on Oxford St.

Jacket £150 and trousers £100

GD: Who do you see your customer as and where would you wear a Simone Rocha piece?
SR: A young cool girl who is fashion-conscious but not driven by trend, who wants to buy into the Simone Rocha aesthetic but can wear it every day.  
GD: Do you wear your own designs a lot? What else is in your wardrobe?
SR: Yes, I live in the jackets and coats, I also wear a lot of vintage, mainly petticoats and bloomers from the market in Nice, South of France and I love fine knit John Smedley jumpers.

GD: Are you looking forward to LFW? Can you describe your preparations in three or four words?
Lack of sleep!

Thank you very much indeed Simone! Best of luck!

- Naomi Attwood


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