First Look: Rihanna for Armani Jeans

09 September 2011


If there’s one thing Rihanna knows how to do, it’s werk a look. Whether it’s scraplets of spangles for carnival in the Bahamas, snorkelling in a maxi dress (!) or fairytale Oscar de la Renta for the Brit awards - whatever she wears, she owns it. And here she is once again, werking the hell out of Armani Jeans for the sizzling new ad campaign, in a photo revealed for the first time today on the brand’s Facebook page. The famous booty, powerful legs and rippling cheese-grater abs have been poured into leather look jeans and a textured crop top for the Film Noir-style shoot which was shot in New York by Steven Klein. We’re loving the new platinum do – perhaps a modern day version of Hitchcock’s icy blondes? – and the glaring pout, which is undoubtedly the true hallmark of a good girl gone bad. 

- Alannah Sparks


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