Mimi Holliday pops-up at Selfridges!

07 September 2011

This month lingerie label Damaris is celebrating its 10th Anniversary, by launching a pop-up shop in Selfridges for one-month only. With special limited-edition Damaris pieces on sale, they have also designed exclusive bra sets by sister label Mimi Holliday in fab acid brights and contrasting pastels. According to the label, ten years ago Selfridges had never sold a pair of knickers over £100, the store took a chance on the luxury lingerie label and as a result, the store had its first ever waiting list for lingerie.
From the pop-up exclusives, we’ve spied this orange and pink bra with vintage style knickers - divine!
Limited edition set, bra £51 and knickers, £45, Mimi Holliday exclusive to Selfridges 0800 123 400
-     - Lily Russo


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