Those girls and boys at Selfridges must be busy busy bees these days because they're dazzling us with one exciting launch after another (H&M with Leigh Lezark, anyone?) and next week we'll have another one to tick on our must-visit list - Monki! The name alone puts a smile on our faces and so does the entire collection, to be honest so make sure to visit the store from the 1st of September and don't forget to tell us what you think! But first...what is Monki?!
Well, the Swedish brand was launched in 2006 in Stockholm (aren't all cool labels?) and is the 'feisty, quirky little sister' of Cheap Monday and H&M. A few years down the line and the label has stores from Scandinavia to Hong Kong and now our little ol' London joins the mix! Their motto? 'We are a do’s and don’ts free zone.' That will do for us! 'Our stores are walk-in closets, ﬁlled with dreams. Our core collection is a ﬂirt between expressive street style and crisp Scandinavian fashion sense.' Sounds good - and did we mention everything happens to be very very affordable? We had a look at Monki's A/W'11 collection and here's our pick of the items that would brighten up our wardrobes and put a smile on our faces...just like the name itself!