25 August 2011

Rebecca Farrar-Hockley: the fashion addict who’s transforming Kurt Geiger!

We all know that Kurt Geiger, one of our favourite British shoe brands, managed to quadruple the value of the company in five years with the latest figures hitting a record £205 million and earnings of £14.7 million. We know too, about the gazillion pound refit of the flagship shop in Mayfair, and their plans to roll out, not just shoes, not just bags, but ‘everything but the dress’ for A/W ’11.

What you might not know, is much or anything at all, really,  about the woman behind all this rapid transformation. Rebecca Farrar-Hockley, Buying and Creative Director for Kurt Geiger, has found it easy to part so many of us from our cash – because she is something of a shoe-aholic (and all fashion-aholic) herself!

She describes her storage facilities in detail, in a recent interview with the London Evening Standard. Apparently, her clothes have two bedrooms ‘knocked together with an extension above to make an enormous dressing up room, as my niece calls it’. Access is tightly guarded: ‘I have my own little lair: no one's allowed in and I lock it.’ She says that a child once slipped in, only to crush two pairs of her sunglasses: ‘After that, only I go in.’

Once inside, her clothes are catalogued by brand: ‘I've got Prada runway things from when I was really poor but would rather not have eaten than miss one key item from the Prada catwalk. I've bought at least one thing for the past 15 years, and I'm never ever giving that away.’

Holy moly! What about the shoes? SURELY the interview didn’t pass by entirely with no mention of her shoes? Oh, yes. Here it is; But it is her shoe closet that is her most impressive possession. Her 500 pairs of shoes - she says she only gets a small discount - have a special wardrobe in her dressing room - four metres long, shelved from roof to floor with the shoes displayed two deep: ‘What's really awful is that I suddenly find I've got too many and I have to go, “Who could have this? My sister could have that, my cousin could have that”. To fit more in, you have to do an edit eventually.’

If you ever need a good home for any surplus pairs, Rebecca, just get in touch with us and we’ll do our very best to help you out with that particular problem!

-Naomi Attwood 

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