The world's favourite Fashion Capital? London baby, yeah!

17 August 2011

We didn’t even know that there was a chart of ‘fashion capitals’ but apparently there is, and London is the toppermost one – hooray! According to a survey by the Global Language Monitor, London has now officially overtaken New York as the fashion place people all over the world like the best, based on statistics gathered from a system that tracks the frequency of words and phrases in print, electronic and social media.

It is thanks to the twin fashion forces; which will surely be remembered as THE defining fashion image of 2011 –of Alexander McQueen and Kate Middleton. Well done London. Apparently, New York had been the top Fash Cap for the past few years but now Sex and the City is dead and gone, and the entire globe glued their eyes to the sight of a chestnut-haired beauty in a lacey, Grace Kelly gown proudly gliding up the aisle of Westminster Abbey – it’s all about Laahhn-dan.

The sad fact of the designer’s death in 2010 bolstered interest in the McQueen brand which then reached epic proportions when his successor, Sarah Burton, created the spectacular bridal gown that was worn by the now Duchess of Cambridge. The top five global fashion capitals were rounded out by Paris at No. 3, then Milan and Los Angeles, while Berlin and Singapore broke into the top 10 for the first time since the survey began eight years ago. We feel so proud and patriotic all of a sudden!

- Naomi Attwood


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